Proton Records 12% Rise In Sales Since January - Proton Holdings Bhd recorded a 12.5% increase in sales year-to-date with 56,297 cars sold with its Saga and Persona being the popular models.
The national car maker said on Wednesday the sales since January were higher than the 50,091 units in the previous corresponding period.
“This was despite the large decline in overall car sales in September 2017, due to the regular public holidays in Malaysia. The performance rides on an improved TIV year-to-date of 1.7% compared to the same period last year,” said its vice president of sales and marketing, Abdul Rashid Musa.
He said the upgrades done on both cars enable it to increase its sales. Saga made up 42.7% (24,061 units) and Persona 27.4% (15,448 units).
Both these cars also performed much better than 2016 with an increase of 9,661 units.
Persona recorded a 90% increase year-to-date compared to the same period last year, Abdul Rashid said.
He also pointed out Proton’s strategy to step up its roadshows more aggressively and going into more busy areas especially during weekends and the display of the key safety features of our cars had generated a lot of interest among the public.
“This shows a positive sign for Proton and this is why we need a good partner with us to ensure that we can continue to remain competitive in the market.
“We are aware there will be constant challenges coming our way and with our partner, we shall continuously work together for better outcome,” Rashid added.
Proton also extended its “Amazing 5” promotion, with five years free service and five years warranty for Proton car purchases nationwide.
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